A strategic approach to search and content
SEO as long-term strategy
SEO is the foundation of everything I do. From international content strategies to semantic structures and editorial workflows, my focus is always on building assets that compound over time. I work primarily with on-page and content-led SEO — aligning search intent, information architecture and brand voice. Here, SEO is not about hacks or shortcuts, but about relevance, trust and consistency.
Strategic SEO Planning
Every project begins with a clear roadmap. I analyze markets, search intent, and competitive landscapes to design strategies that prioritize long-term growth. This isn’t about chasing short-term rankings — it’s about building a foundation where content, structure, and technical SEO work together to generate consistent traffic and lasting authority.
Semantic Architecture
Content is the backbone of any successful SEO strategy. I design content clusters and semantic architectures that ensure every page serves a clear purpose and supports the wider site ecosystem. By mapping content to user intent and search relevance, I create systems that scale naturally and strengthen the brand’s presence over time.
Growth & Optimization
SEO is iterative, not static. I track performance, analyze user behavior, and refine strategies based on real data. By combining analytics insights with structured optimization, I ensure that every update adds value. The focus is on sustainable growth — improving rankings, traffic quality, and engagement, without relying on short-lived tricks or hacks.
Books & writing
Writing is an extension of my strategic work. And my life. Through books and long-form writing, I explore topics such as leadership, decision-making, digital work and personal development. My books are not manuals, but reflections — grounded in experience, observation and practice. They are written for people who value depth, perspective and clarity over noise.
Thoughts on SEO, leadership and digital work
In my insights, I share reflections on SEO, content strategy, leadership, and the realities of building digital products over time. Some pieces are analytical, others personal — all grounded in real work and long-term thinking. This is where ideas are explored openly, without chasing trends or algorithms.
